WASHINGTON D.C. — Former Western New Yorker Mike Dubke will head the White House communications department, according to several national media sources.

Dubke, founder of Crossroads Media, a GOP firm that specializes in political advertising, hails from the Hamburg. His hiring will take some weight off Press Secretary Sean Spicer, who has been doing double duty since President Donald Trump’s inauguration on Jan. 20.

The Crossroads Media website states:

Mike served as the Co-Founder and President of Americans for Job Security (AJS), helping the organization become active in over 45 states and spend more than $55 million in direct issue advocacy.  Prior to co-founding AJS, Mike held the position of Executive Director of both the Ripon Society and the Ripon Educational Fund.  As executive director, he oversaw the growth of the TransAtlantic Conference and the re-emergence of the Ripon Society as a participant in national politics. 

Today, Mike is also a Founding Partner at the Black Rock Group, a strategic communications and public affairs firm, based in Alexandria, Va.  He is a graduate of Hamilton College, a Buffalo Bills season ticket holder and resident of Alexandria, Va., where he lives with his wife, Shannon, and their two children.