A study from “Innerbody Research” based on internet searches from United States residents says that New Yorkers are at the bottom of the nation when it comes to interest in Christmas.
“By analyzing search trend data for the second year in a row, we sought to nail down which part of the country is feeling the holiday spirit most strongly this year,” according to a release from Innerbody. “We also were very curious to find regional patterns and to see how this year’s online activity compared to the prior year.”
According to the study:
- “Ugly Christmas sweater” surpassed “Christmas Eve” as the most popular Christmas-related search term. (Folks in the Midwest, in particular, love to search for ugly Christmas sweaters.)
- West Virginia takes the crown for “Most Festive State” in the U.S.
- Warm weather states Florida and Hawaii remain in the bottom five again this year for their number of Christmas-related searches online.
- Secret Santa gift exchanges are more popular than White Elephant.
Based on their published data and state rankings, West Virginia gets the award for “Most Festive State in the U.S.” Rounding out the top five are new additions Utah, Nebraska, and Idaho, along with New Hampshire, which remains in the top five for the second year in a row.”
At the bottom, or “Grinchiest,” as the study calls it, The District of Columbia holds that title this year. New York is still close to the bottom of the festive list, similar to last year. Hawaii, Florida and Maryland round out the bottom five.
The full study can be found here: https://www.innerbody.com/most-festive-state
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