ALBANY — A new I Love NY advertising campaign will promote travel throughout New York State’s 11 vacation regions, encouraging New Yorkers and visitors to take advantage of the state’s diverse tourism destinations by featuring a number of promotions — and familiar sights to Western Newy Orkers.
“The tourism industry is a critical piece of New York’s economy, and this new campaign will attract visitors this summer to explore our state’s natural beauty, rich history and world-class recreational activities,” Gov. Andrew Cuomo said. “New York has something for everyone and I encourage those from near and far to look to the Empire State whether planning a vacation or looking for weekend trip.”
As part of the $50 million campaign, television ads are currently being aired in New York, New Jersey, Connecticut, western Massachusetts, the eastern and central portions of both Pennsylvania and Ohio and locations in Canada including Montreal, Toronto and Ottawa. The ads will run through the summer until August 7.
The first ad (still shot above, video below) features Niagara Falls, Storm King Art Center in New Windsor, Main Beach in East Hampton, the Antique Boat Museum in Clayton, Roseland Wake Park in Canandaigua, and the Saratoga Race Course in Saratoga Springs.
The second ad (video below) features the Strong National Museum of Play in Rochester, Ski High Adventure Park in Ellicottville, the Adirondacks of Northern New York, Long Island Aquarium in Riverhead, Lake George Steamboat Cruises in Lake George, The Spa at Glenmore Mansion in Chester, and Boldt Castle in Alexandria Bay.
A third ad will feature the Baseball Hall of Fame in Cooperstown, Corning Museum of Glass, Watkins Glen International and Lake Placid while the final ad of the campaign will promote attractions throughout the Catskills.
Empire State Development President, CEO and Commissioner Howard Zemsky said, “New York State tourism is a key economic driver for our regional economies, and as the fourth largest employer in the state, the industry continues to flourish thanks to investments made by Governor Cuomo. Through I Love NY promotions we have welcomed more visitors, experienced more direct spending, and felt the largest economic impact ever in New York State history and we look forward to continued growth this year.”
In addition to the advertising campaign, there are a number of ways residents and travelers from out of state can enjoy the summer season in New York State including bus getaways and the Path Through History Weekend on June 18-19.
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