NIAGARA FALLS – The 4th Annual Niagara Falls Music & Art Festival will take place at Seneca Square, in front of Seneca Niagara, June 17 – 19. A second music festival — the Boots, Brews & Bacon Festival — will follow Aug. 5 – 7.
The free community event will feature a wide collection of artists, live music, vendors, food and beverages, and activities, all centered on community and family fun.
“We are thrilled to bring the Niagara Falls Music & Art Festival to Seneca Niagara to help make this year’s festival the best yet,” said Audrey Oswell, chief operating officer, Seneca Gaming Corporation. “Millions of people recognize Seneca Niagara as the complete destination for entertainment and excitement, and, each year, thousands of people make the Niagara Falls Music & Art Festival a central part of their summer plans. Bringing our two organizations together will make for one of the most exciting weekends of the summer.”
The Niagara Falls Music & Art Festival was founded by Niagara Falls native and businessman Rick Crogan in 2010, as the Main Street Music & Art Festival. The event moved to Old Falls Street and renamed the Niagara Falls Music & Art Festival, attracting approximately 35,000 people from around the world last year. The growth in popularity led Crogran to discuss a partnership with Seneca Niagara.
“The energy and excitement surrounding the festival has been overwhelming. More and more people each year are coming together to enjoy a vibrant, artistic and eclectic experience of what makes this community great,” Crogan said. “Seneca Square is going to come alive during this year’s festival and we couldn’t be more excited to work with the team at Seneca Niagara.”
A complete entertainment line-up for this year’s Niagara Falls Music & Art Festival will be announced in the coming weeks.
Seneca Niagara and Crogan will also be partnering on a second festival later this summer. The new Boots, Brews & Bacon Festival is scheduled to debut in Seneca Square from August 5-7. Also free to the public, the Boots Brews & Bacon Festival is billed as a celebration of Country and Southern Rock partnered with great food, retail vendors, a BBQ contest, and an auto show, among other activities and attractions. Crogan is planning to feature live music by bands from Nashville, Memphis, Chicago, New Orleans, and Chicago, along with many regional and Canadian acts.
“You’re not going to find three days that are more fun than what we have planned for Boots, Brews & Bacon,” Crogan said. “We think this will be an ultimate summer celebration here in downtown Niagara Falls.”
Artists, musicians, vendors and sponsors interested in participating in the Niagara Falls Music & Art Festival and the inaugural Boots Brews & Bacon Festival can find more information online at www.festivalatthefalls.com or by calling (716) 534-9960.
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